Advertising ABCs

Real Estate Advertising Regulations

(MD.CODE.ANN. B&O Sec. 17-527.1 et. seq., COMAR 09.11.01.19, effective 10/1/04)

  1. Advertisement
    1. Any oral, written or printed media advertisement INCLUDING “any correspondence, mailing, newsletter, brochure, business card, for sale or for lease sign and sign rider, promotional item, automobile signage, telephone directory listing, television announcement, radio announcement, telephone solicitation, and World Wide Web and Internet voice-overs”
  2. Name or Trade Name
    1. Must be meaningfully and conspicuously included in any advertisement
    2. Name must match name on real estate license or be a registered Trade Name
    3. Trade Name” – Any name other than agent’s full legal name (i.e., name on license), including first name, nickname or last name
    4. Must be added to license to be used
      1. Application (see attached)
      2. “any documentation about the trade name that the Commission requires a $5.00 fee”
  3. Real Estate Brokerage
    1. Must be meaningfully and conspicuously included in any advertisement (overrides prior law requiring broker’s name to be as large or larger than licensee’s)
    2. Must be the full name of the business, NOT a logo
    3. Must include the broker or branch manager’s number which rings directly in the office location listed on the licensee’s real estate license